Companies today seem so focused on their sales process, they forget about optimizing for the buying journey. Join Todd Caponi, award-winning author of The Transparency Sale (Best "Business: Sales" book of 2019 and international best-seller) and PactSafe VP of Sales Jason Kren as they discuss how leading with transparency reduces buyer “homework”, speeding up sales cycles and reducing friction.
What you’ll learn in this webinar:
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More about our award-winning guest speaker:
Todd Caponi is the author of 2019’s award-winning book, The Transparency Sale (Best “Sales” Book of 2019 | Best Book Awards), Managing Director of Chicago’s VentureSCALE, and a speaker & workshop leader as Principal of Sales Melon LLC. Up until mid-2018, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer...turning it into Illinois’ fastest-growing tech company. Prior to that, he's held sales leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com.