This article was originally published on Medium.
The majority of Software as a Service (SaaS) apps rely on personalized consumer accounts individuals create when first accessing the platform. Essentially, this exchange allows the business operating the SaaS application to generate a license for the user, which in turn grants them access to the app. Because of the nature of this process, it’s imperative that proper legal steps are taken to ensure that the exchange is secure for both the company and consumer. One of the best ways to successfully do this is to implement the clickwrap method.
Slow, faulty, or an entire lack thereof—a Contract Management process can be a huge road block within numerous company sales cycles. Traditional contract management processes like manual paper pushing, review, approvals, and more can really slow down your business. An online process can cut out a lot of unnecessary steps within your contract lifecycle. By going digital, you can transform how your organization manages risk, and ultimately shorten your sales cycle and reduce spending. We're not just talking about putting files in Dropbox, or moving things from desks to email...
Implementing an eSignature strategy is one thing, but taking full advantage of that strategy is another. When using an electronic signature as part of your contract process, you’re already taking a huge step towards a more streamlined, accelerated form of business. But there are a few more things you need to be sure you’re doing to really capitalize off this technology.
You may have questions about the legitimacy of the click-to-sign eSignature, and rightfully so. How can clicking a button be as legally enforceable as signing your name? Doesn’t an electronic signature need to look like an ink signature?
Basically every commercial website you stumble upon these days will present you with some form of click-through agreement upon registration. Whether this be creating a new social media account or signing up for a daily newsletter from your favorite website, chances are you will probably have to click some sort of “I Accept” button before continuing on. Clicking that button is just as legally enforceable as putting pen to paper, but it’s a LOT more efficient. Here’s how:
No matter how awesome your product or service is, you’re going to run into trouble if you aren’t checking your online legal terms. Luckily, this isn’t as difficult as it sounds. You’re probably familiar with those clickable terms of service boxes you are presented with when you first become a user. These clickwrap agreements use a button labeled “I agree” instead of a traditional ink and paper signature, but they are still just as legally enforceable.
If you're anything like us here at PactSafe, you are obsessed with Mike Judge and Alec Berg’s comedy about the American tech industry: Silicon Valley. The show, which just started it's fourth season last month, centers around a group of young entrepreneurs trying to make it big despite the hijinks they regularly find themselves in. Silicon Valley successfully satirizes the tech goliaths and the startup world, in a hilarious and completely relatable way.
Contracts don’t necessarily need the typical ink-to-paper form of signing anymore. This form of signing is definitely still used, but is being pushed aside by a faster, more efficient way of getting a contract signed and deals closed.