We're excited to announce that we've launched a consent management solution for end-to-end tracking and management of opt-ins and opt-outs of data privacy statements and policies; a critical step towards compliance under the European Union’s General Data Protection Regulation (GDPR).
Beginning May 25, 2018, the GDPR will require businesses to clearly state to users how their information will be used, gain consent to process their data, as well as provide easy access to update their preferences or revoke consent. Failure to acquire consent to collect and process personal data could result in massive fines, upwards of €20 million or 4% of a business’s global annual revenue.
With this product we're addressing one of the biggest GDPR related challenges that businesses face: properly obtaining and recording consent events from their data subjects. The consent management product allows businesses to capture consent on websites, mobile apps, email and more. It also includes GDPR specific features such as the ability to generate consent receipt records to demonstrate compliance and the capability for data subjects to view and manage their consent preferences.