We write a ton on this blog about clickwrap best practices, but we rarely highlight the awesomely-most-likely-enforceable clickwraps we see. Starting today, we'll periodically be giving some love to websites that are doing it right!
Without further ado...the beautiful creation that is the AirBNB clickwrap.
If clickwrap-angels descended from the sky to create an angel-created clickwrap, AirBNB's clickwrap be thy....clickwrap. Behold, the beauty:
Video of clickwrap legal agreement for AirBNB.com.
Ummm. Wow. How do I love thee? Let me count the ways:
Some mixture of designers and lawyers got this one right. The biggest problem with clickwrap legal agreements is that they are usually designed with no consideration for 2 very important legal factors 1) notice that a legal agreement is being presented for acceptance, and 2) a clear manifestation of acceptance. That is far from the case here. All of this clickwrap-legalease doesn't seem to be affecting AirBNB's conversion rate either.
Bravo AirBNB lawyers and designers. Bravo.