Marketplace Trends

A Case for A Legal Content Management System at Online Marketplaces

A Case for Legal CMS-02

Give your team the control they need over the terms that power your business by using a legal content management system.

Online legal terms are a common challenge for legal teams at fast growing businesses. With more and more business models shifting to heavily favor online purchasing, there’s likely a push from your business to move key onboarding processes online. Some of these processes may implement clickwrap agreements. Some processes may just warrant publishing terms online to reference in an agreement or include in a microsite. 

Whatever your shift online looks like, it is impacting a key part of your organization: the legal team.  

Download the eBook: Guide to Legal Content Management Systems for Online Marketplaces

Your legal team is responsible for mitigating risk across your business, and constructing the contracts that are central to these business needs. Placing agreements, contracts, and terms online as part of a larger business strategy means legal is now one step removed from those agreements.  

Where’s the rub? Well, your legal team is used to being in control of contracts, and making important changes can help you mitigate legal risk. If they don’t have total control over your online terms, they lack the insight that is required to deliver on those responsibilities.

Related: What to Learn from Upwork's Award-Winning Legal Team

Legal teams, you are not independently in control (or ready for court) with your current solution

You shouldn’t have to jump through hoops to prove acceptance of your online terms or to publish updates. Relying on your internal technical team to assist in this process takes control of terms away from legal, and pulls their focus from their own departmental initiatives. Your team needs to be more efficient in every aspect of the business, and that includes terms management.

Centralize the Management of Your Legal terms in a Legal Content Management System

Too many online legal terms are published through a marketing site or owned by a product development team. Legal teams waste time toiling over the technical details of how online terms can be updated and maintained. Your team should be able to update and seamlessly publish your online terms, track versions and prove acceptance, all in a matter of seconds.

Related: Best Practices for Online Marketplace Terms

Managing online terms can be as easy as updating an NDA in Word. By centralizing the management of online legal terms, lots of unnecessary steps are eliminated for all parties involved. Ideally, when publishing updates (which can happen more frequently), all the relevant website and app pages are updated immediately.

Related: Why You Need a Third-Party Vendor for Your Online Terms

This need has important legal implications when keeping track of the history of versions, documentation, and more when it comes time to prove what version was live. Let’s hope you don’t have to.

Legal content needs to be accessible to the actual legal team, so they can control updates and versioning. Traditional CMS systems that are not meant to handle legal content also may present workflow or formatting challenges with that type of content.

For more on how marketplaces can use legal-specific content management systems to manage and track their terms, check out our latest eBook: Guide to Legal Content Management Systems for Online Marketplaces

Read the eBook


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