Shayla Pulliam


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Using the GDPR Legitimate Interest Exception in an Illegitimate Way

By Shayla Pulliam on May 16, 2018 1:25:29 PM

The GDPR provides a “legitimate interest” exception to the use personal data. This exception allows companies to use personal data without obtaining consent from the data subject. Although this exception has gained traction lately, the idea of an organizations’ legitimate interest is processing personal data is not a new one. The exception first appeared in Article 7 of the Directive 95/46/EC, which the GDPR replaced. The exception is cited in Article 6 (f) which states:

Topics: GDPR Regulations
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Using legitimate interest for marketing under the GDPR is more difficult than you might think

By Shayla Pulliam on May 14, 2018 2:49:29 PM

The GDPR and the fact that it gives data subjects the right to be forgotten has become a hurdle for marketers. To make things a little more interesting, it is not an absolute right and there are circumstances where a request to be forgotten can be denied—it’s called legitimate interest.

Topics: GDPR Regulations
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No, that's not what the GDPR is: Privacy law comparisons

By Shayla Pulliam on Apr 30, 2018 12:46:06 PM

As the GDPR transforms from a distant vision to a fast approaching reality it is easy to get swamped in preparation and neglect some of the details of the GDPR. There is so much that the GDPR is that we find it necessary to point out what it is not.

Topics: GDPR Regulations
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5 Components of an Enforceable Clickwrap Agreement:

By Shayla Pulliam on Mar 19, 2018 11:56:22 AM

We constantly sing clickwrap agreements praises for their ease of use and enforceability, but not all clickwrap agreements are created equal. There are some best practices you need to use to create truly enforceable clickwrap agreements—here they are boiled down to five key considerations.

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Click-through agreements for GDPR compliant scalable consent management workflows

By Shayla Pulliam on Mar 12, 2018 9:13:21 AM

Consent is a crucial part of complying with the GDPR. Don’t press your luck by not addressing it. In fact, the GDPR will change not only the way companies obtain consent, but also the way they manage it.

Topics: GDPR
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Why GDPR-Mandated Privacy Consent is so Important in the World of Data Commodization

By Shayla Pulliam on Feb 26, 2018 5:45:51 PM

Listen, we get it. With only a few months left until it’s enforceable you're probably currently drowning in GDPR prep work. If this is your first foray into data privacy, you might also be struggling with wondering why any of it really matters. Why is the General Data Protection Regulation such a big deal? And why is it so burdensome, exhaustive, and at times, vague?

Topics: GDPR
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Preparing for the GDPR: You Need to be Compliant by WHEN?!

By Shayla Pulliam on Feb 9, 2018 10:23:07 AM

The European Union adopted the General Data Protection Regulation (GDPR) in April 2016 and allowed a two year period for companies to become complaint with the new, more stringent rule and regulations. May 25, 2018 is the big date to remember–it’s the day the GDPR becomes enforceable. There is no grace period after this date. In fact, there’s a big countdown clock on the GDPR website, and as of the publishing of this blog, there are just over 100 days left to become compliant.

Topics: GDPR
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Where is Privacy Consent Required Under the GDPR?

By Shayla Pulliam on Jan 31, 2018 4:37:37 PM

Welcome to part three of our GDPR Basics blog series. We previously covered who must comply with the GDPR, and what you need to know about acquiring and tracking consent, and now we’re diving into the “where.” Oh where, oh where have the simpler times gone! The days where the internet was a party trick and privacy was something you gained when you’d close your blinds. While I can’t answer those questions I can answer a few other “where” related questions.

Topics: GDPR
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Clickwrap as a unilateral contract

By Shayla Pulliam on Jan 11, 2018 3:40:42 PM

Clickwrap agreements are a simple and streamlined method of presenting legal terms. From an eCommerce or SaaS perspective, presenting legal terms as a clickwrap agreement during a customer’s purchase flow makes perfect sense. Customers fill their shopping cart, proceed to checkout, click to agree to legal terms (that they probably didn’t read) and the order is fulfilled.

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GDPR: What you need to know about acquiring and tracking consent

By Shayla Pulliam on Dec 28, 2017 12:30:29 PM

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