This article was originally published on Medium.
We’ve all seen ads like these or similar all over the web —a limited time free offer for some miracle product — in this case, it's Avalure's ReNew Eye Serum/magical wrinkle remover cream:
A few months ago, my dear wife decided to click one of these ads (a gift for me, I have super wrinkly eyes). What unfolded next was a ridiculous, super shady scam that, unfortunately for Avalure (the maker of this magic eye cream), relies upon a pile of ridiculous and completely unenforceable claims— also known as Avalure’s Terms and Conditions. I use the term “unfortunately” with respect to Avalure because there are probably a billion better targets for a scam based on phony legal terms than the wife of a lawyer / founder/ CEO who focuses on online legal terms and writes about the bad ones.
What follows is a critique (read: dismantling) of Avalure’s tactics - a roadmap for class action lawyers on the prowl: