Dev/IT and legal may seem at odds, but are in a great position to achieve cross-functional alignment beyond the Terms of Service.
INTERVIEW: ‘Transparency Sale’ author Todd Caponi shares how to shorten the sales cycle and increase velocity
We interviewed seasoned sales thought leader and award-winning author Todd Caponi on his debut book and international best seller The Transparency Sale, diving into the science behind his methodology to shortening your sales cycle and increasing sales velocity. As Todd shares in his book, “The proliferation of reviews and feedback are changing the world of B2B selling; you can no longer hide your flaws and expect to get away with it.”
Strategic collaboration between legal and HR can help reduce risk with the business' internal clients.
In early 2018, Cambridge Analytica proved that all press is not good press when it was revealed they had mined data from tens of millions of Facebook accounts to create targeted political ads. The Facebook community immediately lost their collective mind(s), a warranted reaction to being compromised and targeted on a platform that had previously championed granular control over your personal profile.
Subscription-based services depend on auto-renewal for forecasting and continued revenue. However, when customers don't know that they're being charged on a recurring basis, they are more likely to initiate a chargeback for a refund of their money.
Every business talks about “sales velocity” and how to accelerate this momentum to drive sales and reach goals. But what exactly does sales velocity mean? Sales velocity at its core “is the measurement of how much money your business brings in over a specified period of time. A higher sales velocity means you're bringing in more money, over less time.”
Cross-functional alignment between legal and finance is crucial to a business's success
The core goal of beta testing your product is to gather feedback that can be used to improve iterations of the user experience. As a result, the methods you use to collect user feedback is key to a successful feedback round. Product and UI/UX professionals have different techniques for collecting this feedback -- namely in person, via screen sharing, or as written feedback. But which is the most effective?