How California’s new Consumer Privacy Act might affect digital advertising

By Greer Williams on Aug 16, 2018 8:48:25 AM

This past May, the General Data Protection Regulation (GDPR) went into effect. This regulation requires businesses to obtain affirmative consent from a data subject to use their personal data. It also requires a business to provide a user the ability to revoke consent, and this action must be tracked and logged and easily presented.

Topics: GDPR
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PactSafe Secures $5.5M Series A to Scale High-Velocity Contracting Solution

By Greer Williams on Jul 11, 2018 9:08:36 AM

INDIANAPOLIS – July 11, 2018 – PactSafe, a cloud-based contracting platform, today announces completion of a $5.5 million Series A funding round. The round was co-led by Mercury Fund and Signal Peak Ventures, along with repeat investors Elevate Ventures and Vulpes Testudo.

Topics: Pactsafe press
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GDPR: Double opt-in plus GDPR Consent Management for effective and compliant email marketing

By Greer Williams on Jun 28, 2018 2:42:03 PM

By now, marketers should know that the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. A common belief is that double opt-in methods for email marketing solves the regulation’s requirement for gaining consent to collect and/or process a person's (or, data subject’s) data—but it doesn’t. Why? Let’s break it down.

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This is what your e-signature API should be providing

By Greer Williams on Jun 20, 2018 12:31:43 PM

E-signatures have been an important part of many businesses' digital transformation. They’ve reduced paper waste and time spent printing and scanning contracts by replacing ink on paper with digital ink on PDFs. E-signatures should be easy; however, e-signatures on PDFs are just a stepping stone to a truly digital contract workflow transformation.

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Workflow is the secret to GDPR consent management compliance, not double opt-in

By Greer Williams on Jun 14, 2018 9:00:00 AM

The General Data Protection Regulation (GDPR) has been enforceable for several weeks now. Leading up to its May 25 deadline, many marketers were (and still are) evaluating their consent capture and tracking methods, ensuring it was up to par with this new regulation. Where many fall short of compliance is by relying on double opt-in methods. Let us first state this: The information a double opt-in collects on its own is not enough to prove consent. When a user opts-in to your company’s newsletter by filling out a form, the link to complete the sign-up in the confirmation email does not provide the information needed to prove consent under the GDPR.

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Rethinking e-signature for the consumer-driven B2B economy

By Greer Williams on Jun 7, 2018 9:11:08 AM

The present economy is trending towards being consumer-driven. That is, not only do your customers want instant access to your services anywhere at anytime (usually via a mobile device), they want it to be easy to use and self-service.

Topics: Text to Sign b2b
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Infographic: GDPR Consent Management Survival Guide

By Greer Williams on May 22, 2018 12:03:36 PM

Not quite ready for the General Data Protection Regulation? You're certainly not alone! Thorough preparation for all aspects of the GDPR is the only way to truly ensure readiness. In the meantime, we’ve put together this GDPR Consent Management Survival Guide Infographic to help you get through May 25 and beyond.

Topics: GDPR Regulations
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Using the GDPR Legitimate Interest Exception in an Illegitimate Way

By Shayla Pulliam on May 16, 2018 1:25:29 PM

The GDPR provides a “legitimate interest” exception to the use personal data. This exception allows companies to use personal data without obtaining consent from the data subject. Although this exception has gained traction lately, the idea of an organizations’ legitimate interest is processing personal data is not a new one. The exception first appeared in Article 7 of the Directive 95/46/EC, which the GDPR replaced. The exception is cited in Article 6 (f) which states:

Topics: GDPR Regulations
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Using legitimate interest for marketing under the GDPR is more difficult than you might think

By Shayla Pulliam on May 14, 2018 2:49:29 PM

The GDPR and the fact that it gives data subjects the right to be forgotten has become a hurdle for marketers. To make things a little more interesting, it is not an absolute right and there are circumstances where a request to be forgotten can be denied—it’s called legitimate interest.

Topics: GDPR Regulations
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Adore Me: Scaling 2x Growth With Click-Through

By Greer Williams on May 3, 2018 2:37:23 PM

Adore Me is a fast-paced women’s intimates startup, growing at a rapid rate that’s setting the benchmark for its industry. Adore Me has experienced exponential year-over-year growth since its inception, with revenues skyrocketing from $1M in 2012 to $84M in 2016. The company's customer base has grown to consist of over 11M women, predominantly urban millennials, and 80% of its traffic comes from mobile.

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