How to Deliver an Ideal Purchasing Experience for the Consumer of Today

By Eric Prugh on Apr 10, 2019 11:11:00 AM

This is the third feature in a our 6-part series from our CPO, "Thinking Like a Tech Company". This series highlights the shifts in consumer behavior and its impact on how we do business today. Here are the first two articles in this series:  Thinking Like a Tech Company Part 1: Take the Amazon Approach and How to Identify Areas of Opportunity in B2B Sales to Appease the Consumer

Topics: sales b2b
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How to improve customer experience in your online marketplace without increasing risk

By Kyle Robbins on Apr 9, 2019 9:09:00 AM

The user experience is the differentiator

For many B2C businesses, the biggest differentiator is not just their quality product or service, but their ability to create an effortless user experience. For example, when considering delivery dinner options, which experience would you rather have?

  1. Dig up an outdated menu for a place you hope delivers to your house, wait for somebody to answer the phone, wait on hold, have trouble hearing the person taking the order, and then wait some more.
    or;
  2. Open a mobile app, customize your order, pay for it, leave a tip, and track your order's progress in real time.
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PODCAST: How to Embrace and Drive Innovation in Your Legal Department

By Gizelle Fletcher on Apr 9, 2019 8:45:00 AM

PactSafe’s “Legal Departments of the Future” podcast is hosted by PactSafe founder and CEO Brian Powers. As an attorney who’s ventured into the tech business, Brian is always looking for ways to fuse the legal and tech spaces together.

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How a clickthrough agreement solution works for your product team, not against it

By Gizelle Fletcher on Apr 4, 2019 8:08:00 AM

The role of the product team inside your company is both strategic and tactical. Not only can this team own the blueprint for products and services, but they also do the research and all necessary prep work for the build. As the development team works on a software product, the product team manages the roadmap, implements the marketing plan, and figures out ways to improve through looking at production adoption and use and natural innovation.

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Why PactSafe uses SLC, not MVP, for product launches

By Courtney Rowe on Apr 3, 2019 9:09:00 AM

While attending Project Product ‘19 in Indianapolis, Product Manager Courtney Rowe and CPO Eric Prugh asserted the idea of replacing minimum viable product (MVP) with Simple, Lovable, Complete (SLC) as a standard for product release. Because of the large number of questions and interest that arose from our discussion and PactSafe's use of the methodology, we’ve dedicated a blog post that hopefully gives our product-minded peers a better grasp on the concept.

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PODCAST: How TiVo’s Senior Legal Counsel is trying to make complex legal issues as simple as possible

By Gizelle Fletcher on Mar 26, 2019 9:29:32 AM

PactSafe’s “Legal Departments of the Future” podcast is hosted by PactSafe founder and CEO Brian Powers. As an attorney who’s ventured into the tech business, Brian is always looking for ways to fuse the legal and tech spaces together.

In this podcast, Brian sat down with TiVo’s Senior Legal Counsel, Roy Zemlicka. TiVo is a consumer electronics company with technology inventions that run deep. From the creation of the interactive program guide to the DVR, TiVo continues to revolutionize how people find content in a chaotic, fragmented media landscape.

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5 risks for online marketplaces you aren't thinking about. Yet.

By Gizelle Fletcher on Mar 26, 2019 9:09:00 AM


Online marketplaces are booming. $1.5 trillion was spent globally in the top 75 online marketplaces in 2017 alone. Their rapidly expanding reach has also brought legal considerations to the forefront that must be given prompt attention. In this post, we'll explore 5 of the risks online marketplaces face and how to address them.

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What makes a product launch objectively good? Our CPO breaks it down

By Gizelle Fletcher on Mar 19, 2019 2:57:49 PM

Our Chief Product Officer Eric Prugh spoke at Project Product, "a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive and hands-on sessions as well as networking with experts." (56th St Productions)

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How Adore Me uses clickthrough agreements to drive sales

By Gizelle Fletcher on Mar 18, 2019 9:09:00 AM

The sales team is one of the most visible extensions of your company and stands at the forefront of its initiatives to increase revenue and remain competitive. The sales team is responsible for optimizing the sales pipeline and converting leads into customers—a process which often includes long, interminable delays and periods of inactivity. Contracting can actually slow down your sales cycle at the exact moment it needs to be swift and frictionless.

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Can eSignatures Make Your Business More Competitive?

By Gizelle Fletcher on Mar 14, 2019 8:01:00 AM

Between 1999 and 2000, the two main eSignature laws were signed into effect: the Electronic Signature in Global and National Commerce Act (ESIGN) and the Uniform Electronic Transactions Act (UETA). These two laws, among others, ensure that digital signatures have the same legal status as contracts signed via pen and paper.

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