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ON-DEMAND WEBINAR: B2B Selling in 2020: Immediate ways to remove friction in the buying process

Todd Caponi, Author of The Transparency SaleCompanies today seem so focused on their sales process, they forget about optimizing for the buying journey. Join Todd Caponi, award-winning author of The Transparency Sale (Best "Business: Sales" book of 2019 and international best-seller) and PactSafe VP of Sales Jason Kren as they discuss how leading with transparency reduces buyer “homework”, speeding up sales cycles and reducing friction.

What you’ll learn in this webinar:

  • Pricing negotiation tactics that will reduce buying friction for your customers
  • How to make T's & C's negotiation a more strategic part of your process
  • Proposals: Are yours actually helping the decision-making process? We’ll share winning tactics for how to structure yours in 2020.

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More about our award-winning guest speaker:

Todd Caponi is the author of 2019’s award-winning book, The Transparency Sale (Best “Sales” Book of 2019 | Best Book Awards), Managing Director of Chicago’s VentureSCALE, and a speaker & workshop leader as Principal of Sales Melon LLC. Up until mid-2018, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer...turning it into Illinois’ fastest-growing tech company. Prior to that, he's held sales leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by

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