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Free Webinar: How the GDPR Will Affect Marketing

eric-prugh Ryan-Bonnici
Eric Prugh Ryan Bonnici
COO - PactSafe CMO - G2 Crowd
PactSafe-Logo---May-2015_white G2 Crowd logo
How the GDPR Will Affect Marketing
Date: Monday March 26, 2018
Time: 3pm EST
 
Marketers have been increasingly relying on data and personalization to increase qualified leads and improve the buyer journey. In April of 2016 the European Union adopted the General Data Protection Regulation (GDPR) with the intent to empower individuals to take control of the use of their personal data. This new regulation will impact the way marketers gain access to and use data for everything from email campaigns to chatbots. The GDPR becomes enforceable May 25 of this year.
 
This webinar will answer questions like:
  • Why are marketing departments owning consent tracking instead of legal?
  • Where does marketing traditionally collect and use personal data and how will it change under the GDPR?
  • How is consent changing under GDPR and who does it cover?
  • Fines for non-compliance
  • Best practices for acquiring and tracking privacy consent. 

  

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business solution review platform, leverages more than 380,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.

 

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