Clickwrap transaction platforms (CTPs) combine the ability to create, deliver, manage, track, and archive all the online terms and conditions that consumers and businesses agree to with a specified entity.
—The Rise of Clickwrap Transaction Platforms: An Aragon Research Note
Up until recently, the task of managing terms and conditions was ad hoc and unsystematic. In this digital economy, enterprises and governments will need ways to ensure that the right terms and conditions are presented for the right products and to the right buyers. This research note overviews Clickwrap Transaction Platforms and why they are poised to become vital to the growing surge of eCommerce.