Listen, we get it. With only a few months left until it’s enforceable you're probably currently drowning in GDPR prep work. If this is your first foray into data privacy, you might also be struggling with wondering why any of it really matters. Why is the General Data Protection Regulation such a big deal? And why is it so burdensome, exhaustive, and at times, vague?
Personal data has become a commodity that rivals oil in value. According to CBC News, “The five most valuable companies in the world today — Apple, Amazon, Facebook, Microsoft and Google's parent company Alphabet — have commodified data and taken over their respective sectors.”The GDPR helps regulate personal data as a commodity by treating it as a personal right. EU citizens gets to control how their personal data is acquired and processed and have the ability to opt their data out at any time.