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Terms management is a pain point for most online marketplaces. Because they manage several relationships with customers and vendors, marketplaces have hundreds of agreements that govern these relationships, and they need a way to keep track of them all. The terms of service are arguably the most important terms to your online marketplace, but you don’t currently have a streamlined, compliant way of managing all of them. This is why you need a legal center.
A legal center (or a legal content management system) is a centralized location that powers your terms and other various user agreements that need to be tracked and managed. They conspicuously present your terms to your customer base and allow the legal team to make changes to terms instantly. Legal centers have the power to give your team the control they need over the terms that power your business.
A legal center, in addition to meeting the dynamic needs of a legal department right out of the box, will be able to give legal total control over their own affairs, rather than keep them at the mercy of technical or marketing teams when it is time to manage and update their terms.
Also, since a legal center is a centralized location for all customer-facing legal agreements, it is easily accessed by customers and puts them on notice of the existence of the agreement, thereby making it enforceable in court. From the back-end, legal team can access, manage, store, and update these records to ensure the integrity of the recordkeeping system without over-involving other departments. This also leads to a better relationship with Product and technical teams.
Maintaining good records is also good for compliance, especially in the era of multiple data privacy regulations like GDPR, CCPA, and a host of others that will be or have recently been enacted. Most of them require the informed consent of users and keeping records of who opts out of which data collection practices. This is difficult to do when terms and other online agreements are scattered throughout the business and at different locations on the website or app.
Many online marketplaces use a standard web CMS like WordPress or Squarespace to manage their online terms. But these tools, while suitable for standard marketing or product content, aren’t able to meet the unique needs of legal without significant customization. Rather, it has to be jerry rigged to do the job legal needs, and even then there is no guarantee that it will be able to manage legal terms at scale.
A standard web CMS can’t track or manage version control updates, and makes robust recordkeeping a full-time job at best and impossible at worst. It also does not make it easy to put customers on notice of the terms - which is a necessary condition for an enforceable contract. Further, it makes integration with other forms and subsequent updates very difficult. As legal’s needs change with changes in business and data regulation, they will need a system that can scale with them as needed.
In this eBook, we discuss:
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