We've been gearing up for the GDPR for a while and recently launched PactSafe Consent Management to help those looking to become compliant. However, many marketers currently feel overwhelmed about where to start or aren't prioritizing GDPR compliance. In fact, according toCampaigner’s 2017 email report cardreports that 87% of (email) marketers do not know how the EU’s GDPR will affect their business.
Marketers have been increasingly relying on data and personalization to increase qualified leads and improve the buyer journey. In April of 2016 the European Union adopted the General Data Protection Regulation (GDPR) with the intent to empower individuals to take control of the use of their personal data. This new regulation will impact the way marketers gain access to and use data for everything from email campaigns to chatbots.
Ignoring the GDPR won't make it go away, and failure to comply could result in “fines of up to €20 million or 4% of their global annual revenue—whichever is greater” depending on the violation. (Hubspot)
This webinar will answer questions like:
Why are marketing departments owning consent tracking instead of legal?
Where does marketing traditionally collect and use personal data and how will it change under the GDPR?
How is consent changing under GDPR and who does it cover?
Fines for non-compliance
Best practices for acquiring and tracking privacy consent.
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