We've been gearing up for the GDPR for a while and recently launched PactSafe Consent Management to help those looking to become compliant. However, many marketers currently feel overwhelmed about where to start or aren't prioritizing GDPR compliance. In fact, according to Campaigner’s 2017 email report card reports that 87% of (email) marketers do not know how the EU’s GDPR will affect their business.
We're looking to change that. Join us Monday, March 26 at 3pm EST featuring PactSafe COO Eric Prugh and special guest G2 Crowd CMO Ryan Bonnici!
Webinar: How Will the GDPR Affect Marketing?
Marketers have been increasingly relying on data and personalization to increase qualified leads and improve the buyer journey. In April of 2016 the European Union adopted the General Data Protection Regulation (GDPR) with the intent to empower individuals to take control of the use of their personal data. This new regulation will impact the way marketers gain access to and use data for everything from email campaigns to chatbots.
Ignoring the GDPR won't make it go away, and failure to comply could result in “fines of up to €20 million or 4% of their global annual revenue—whichever is greater” depending on the violation. (Hubspot)
This webinar will answer questions like:
- Why are marketing departments owning consent tracking instead of legal?
- Where does marketing traditionally collect and use personal data and how will it change under the GDPR?
- How is consent changing under GDPR and who does it cover?
- Fines for non-compliance
- Best practices for acquiring and tracking privacy consent.
Unable to attend the live webinar? Register anyway and we will send you a summary and recording!
Related:
How Your Marketing Team Will be Affected by the GDPR in May
GDPR for Marketers: How it Will Affect Chatbots
GDPR-mandated privacy consent in the world of data commoditization
