sales velocity

Using Mobile-Friendly Contracts to Capture Acceptance

Moblie Friendly Contracts to Capture Acceptance-01

There isn’t much you can’t do on a mobile device these days. Purchase groceries, sign up for an insurance policy, even register to vote in most states: all of it can be done from the convenience of a smartphone.

As companies migrate their sales processes to a mobile-friendly or mobile-first platform, every step leading up to purchase must move over as well. This includes providing customers with mobile-friendly contracts that they can accept via text message.

eBook Download: A Salesperson's Guide to Beating Growth Goals: Contracts that Close Faster

Mobile-Friendly Contracts Meet Your Customer Where They Are

Just because you spend most of your workday on a computer doesn’t mean your customers do. Traditional contracting requires signees to physically travel to their laptop, navigate to the documents, and then figure out how to sign them using a digital signature tool or printing them onto paper. With mobile-friendly contracts, you can meet your customers directly on their smartphone and collect a signature without disrupting their day.

Take restaurant managers, for example. When DoorDash started scaling its operation and needed to bring on large volumes of vendors at once, the company found that onboarding agreements were derailing the sales cycle and causing lost deals left and right. This is because restaurant professionals don’t spend their days at a desk. They’re constantly on the move, too busy managing their establishment and overseeing employees to sit down at a computer.

eBook Download: Making Contracts the Key to Unlocking Revenue Recovery

Finally,  DoorDash implemented mobile-friendly contracts that restaurant managers could sign directly from their phone. Signees are now sent contracts by text message or email to sign at their convenience, and the DoorDash sales team is no longer responsible for manually processing each and every one.

Mobile adaptation is even more crucial in B2C sales. A growing trend in recent years has been a consumer preference for smartphones over personal computers when performing certain tasks. This is particularly true among younger generations.

For example, 84% of 18- to 29-year-olds and 78% of 30- to 44-year-olds prefer to use a mobile device while shopping online,  according to PR Newswire. As they grow accustomed to performing tasks on a handheld device, customers have begun to expect more and more of their daily tasks to be adapted for mobile.

Read the DoorDash case study 

How Mobile Helps Close Deals Faster and More Often

When designing your sales process, the number of steps customers have to complete in order to purchase your product matters. The more steps required, the less satisfied customers will be with their purchase experience. Three out of four customers are  willing to switch to a competitor if they feel inconvenienced.

Even if a customer isn’t consciously bothered by a lengthy purchase process, the loss of momentum is a sales killer. The best time to close a deal is in the moment that the customer expresses interest. As soon as you lose their attention, their chance of ever completing the transaction goes down. This is where text message contracts can help. Mobile delivery of contracts is instant – and chances are your customer already has their phone in their hand.

Generally, there are three ways to  collect acceptance with a mobile device:

  • By asking the customer to respond with a message that says “accept” or “agree”
  • By sending a link to an agreement with a clickwrap agreement
  • By sending a link to an agreement with a signature pad

Are Text Message Contracts Enforceable?

From a logistical perspective, mobile-friendly contracts are easy to get behind. But many hesitate out of fear that text message contracts won’t be legally enforceable. Can the same platform we use to send our friends memes really be used as a legal document?

Related Content: Is A Text Message A Legal Document?

In fact, it can. The E-Sign Act made electronic signatures legally recognized in the United States in 2000. While the act doesn’t specifically mention text messages by name, it does lay out a set of conditions that can all be met by mobile agreements. Court rulings have further upheld the idea that contracts signed via text message are legally binding, assuming they provide actual notice and a clear method of assent just like any other contract.

Mobile-Friendly Contracts from PactSafe

PactSafe’s clickwrap platform supports multiple methods of mobile-friendly acceptance that can be configured through a multi-channel dashboard. Choose (or let your customers decide) the method of delivery and configure how you’d like customers to sign: with a clickwrap, SMS message, or electronic signature pad. Then, track acceptance and gather data with robust analytics that can help further guide mobile-friendly initiatives.

Online and in-app acceptance has changed over time. Learn about what contract acceptance methods are available to securely and seamlessly use in your app in our eBook, Digital Transformation of In-App Legal Agreements.

Read the eBook


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