The role of the product team inside your company is both strategic and tactical. Not only can this team own the blueprint for products and services, but they also do the research and all necessary prep work for the build. As the development team works on a software product, the product team manages the roadmap, implements the marketing plan, and figures out ways to improve through looking at production adoption and use and natural innovation.
The sales team is one of the most visible extensions of your company and stands at the forefront of its initiatives to increase revenue and remain competitive. The sales team is responsible for optimizing the sales pipeline and converting leads into customers—a process which often includes long, interminable delays and periods of inactivity. Contracting can actually slow down your sales cycle at the exact moment it needs to be swift and frictionless.
This blog post was originally published in 2017 and has been updated.
Clickthrough agreements for marketing teams: Have your prospects and customers consented to being marketed to?
Marketing is one of the most value-driving departments inside your organization. The marketing department not only interfaces with prospects before and after they convert into a customer, but it is also the mouthpiece for the messaging of the business and defines for the world what you do.
Channel partnership teams connect with external people or organizations who can sell their product on their behalf. There are multiple types of channel partnerships, including but not limited to value-added resellers (VARs), system integrators, managed service providers (MSPs), and integrated software vendors (ISVs). Members of the channel team ensure that the company has excellent working relationships and symbiotic partnerships that are also lucrative.
Companies in today’s “get it done yesterday” world need a workflow that allows them to do high volumes of business without increasing risk or spoiling user experience. A clickthrough agreement—a box or button that a user checks or clicks to manifest their acceptance of a website legal agreement—is perfect for this. A clickthrough is the preferred, enforceable way to present clear and concise reasons for why you want to collect your users’ data.
A major responsibility for procurement teams is contract management: ensuring a company gets what it needs and that vendors meet contractual obligations. Procurement understands the market’s and customers’ needs and is able to obtain goods and services to serve them.