This blog post was originally published October 2015.
If your website employs a clickthrough agreement, there are a number of practices you should follow to make sure that agreement is enforceable. Your clickthrough agreement is there for a reason - and is likely intended to provide all sorts of legal protections for your website / business. However, if your clickthrough agreement is not enforceable, then it does you no good at all.
A clickthrough is one of the quickest ways to collect user consent to your online legal agreements. By presenting these agreements as a box or button users check or click in order to agree, businesses make the sign up process smoother while keeping this data secure. But people often wonder whether or not clickthrough agreements are legally enforceable. Does checking that box or clicking that button count as a real contract? Can it hold up in a court of law?
By now, marketers should know that the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. A common belief is that double opt-in methods for email marketing solves the regulation’s requirement for gaining consent to collect and/or process a person's (or, data subject’s) data—but it doesn’t. Why? Let’s break it down.
We’re one month away from the GDPR (technically 5 weeks and 1 day), and businesses are are wrangling their teams together to get processes and compliance in place. In our latest webinar hosted by Kyle Robbins, JD, Legal Solutions & Privacy at PactSafe, we discuss what we know about May 25’s GDPR, as well as:
According to a 2016 IACCM study, 83% of employees dislike their internal contracting process---what would your employees say about yours? Our latest infographic covers to need for contract workflows to adapt for the consumer-driven economy of today.
In addition to requiring businesses to clearly state to data subjects how their personal data will be used, article 7 of The General Data Protection Regulation will require them to gain consent to process their data, and provide an easy way for data subjects update their preferences or revoke consent entirely. Illegally processing personal data can come with heavy fines - upwards of €20 million or 4% of your company's annual global turnover.
PactSafe COO Eric Prugh and G2 Crowd CMO Ryan Bonnici hosted a webinar on the impact the General Data Protection Regulation (GDPR) will have on marketing. On May 25, 2018, the GDPR will become enforceable. It will require businesses to clearly state to users how their information will be used, gain consent to use their data, as well as provide easy access for users to update how their information is being used—or revoke consent entirely.