There’s a big difference between a good landing page and a great landing page, and you know it when you see it. No matter what a company is selling or what type of consumer they are targeting, a great landing page can make all of the difference. The most effective landing pages will be the ones that are designed to convert or warm up potential customers before sending them through into the next stage of the buying journey.
The proof is in the pudding. And to establish the fact or truth of a statement, there needs to be proof. What denotes adequate proof? Proof typically comes in the form of evidence at the scene of a crime or a witness. Often times, it ends with "my word against yours."
Think about this: When an online customer is trying to cash in on a warranty or uphold the contents of their membership agreement, there aren't witnesses or any piece of tangible evidence to prove this. Therefore, how do we prove that their warranty isn't expired? Prove that their membership was paid in full?
Whether by accepting a clickwrap agreement online or maually signing a piece of paper, contracts cross our paths every day. Salesforce and every other SaaS teams spend hours perfecting their sales cycles with the best practices for closing deals. These tips help us personalize the sale and serve our customers' needs, but what happens after that?
SaaS onboarding is heavily embodied by the need for customers to understand the value a product will be bringing to their everyday workflow. This Forbes' customer onboarding piece by Sujan Patel says, "The best onboarding flows give users a taste of the value proposition first, then once the user sees the value, collect the critical user data necessary to grow a customer relationship." After all, that's the reason customers entrust a service provider to help ease a pain they have and to streamline some type of process for them.
These tips below are some of our favorite strategic methods for engaging customers from the very beginning of onboarding and into the entire customer lifecycle.
With the month of March upon us comes the opportunity to do a little spring cleaning, and start fresh. Luckily, there are hundreds of productivity apps and tools that can help you in your pursuit of a decluttered life. Here are some of our personal favorites.
After PactSafe becomes a part of your team’s daily routine, like any product, users become accustomed to the features. After creating, editing and signing your first contract in PactSafe, It becomes natural to reimagine contracts with our editor, PDF contract upload, sending contracts, and more. Contracts are amazingly simplified as they fly into your signers’ inboxes for easy agreement acceptance. This is important for your in-house counsel to understand as we've shifted almost completely to online signing.
As administers of these contracts, here are some steps to ensure that the contents of your contracts are as user-friendly as possible:
Nowadays, everything is all about the cloud. Since “the cloud” is a very broad and vague term, it’s easy to feel intimidated, and maybe even suspicious of where your important information is being stored. I mean, what is the cloud, exactly? This feeling is not unwarranted, as legal risks and considerations presented by the cloud can easily be overlooked by those not familiar with them. However, the cloud can also be extremely beneficial, when approached correctly and legally.
When not implemented properly, it can be costly. Companies like GoGo Wireless, Safeway, BMO Harris Bank, and Zappos have all suffered the consequences of not following best practices with multi-million dollar lawsuits and costly litigation. So what are the next steps to properly implement these types of agreements?
Whether creating a contract for real estate purposes or a business-to-business transaction, a well-detailed and planned-out contract is a must for getting business done.
Ensuring that each aspect of the sales agreement serves a purpose as well as covering the necessary bases is vital to a successful business transaction.
Check out this list of must-haves for your next sales agreement: