In PactSafe’s Thinking Like a Tech company series, I’ve walked through the evolution of prospecting and retaining consumers of today, outlining the necessity of strategic purchasing and onboarding experiences. In this final part of the series, I’m going to outline where to start with the logistics of getting these strategies off the ground. Start with your product team, and build APIs (B2B) customers can connect to directly.
This is the fourth feature in our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today.
This is the second feature in a our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today.
Successful businesses of today are building their products and services around the consumer. Consumer behavior has dictated R&D of several affluent companies of today, driving a rapid rate of innovation. We use these forward-thinking companies to influence innovation in our own company culture at PactSafe, and through our Companies of the Future series we highlight businesses leveraging and producing technology in new and exciting ways.
Be easy to do business with. It all starts with the customer. It’s obvious, but it works.
A recent article from Inc. shared 2018 tech trends from midwest companies, and one specifically struck a chord with us: “embrace[ing] the power of data.” It’s predicted that more non-tech companies and industries will be leveraging existing data in ways they haven’t before, and they’ll be using forward-thinking analytic tools to do so.
Last year we anticipated the SaaS trends of 2017. While we saw some of our predictions play out more than others, we had fun doing it and have already cleaned off our crystal ball to help us predict the top SaaS trends of 2018. We think these trends will shape SaaS as we know it in 2018. Keep a watchful eye on them throughout the new year!
Recently the Consumer Financial Protection Bureau issued a new rule restricting the use of arbitration clauses in contracts for all sorts of financial products such as credit cards, payday loans, auto loans and more. Why are arbitration clauses so important? They are typically used to prevent aggreived consumers from banding together in class action lawsuits by requiring them to deal with financial institutions 1:1 in form of an arbitrator.