We’re living in the age of the consumer-driven sale. Gone are the days of consumers buying and purchasing because of “the way things have always been done”—handshakes, signatures, and project lead times. Today, successful businesses provide their services and sell their products in ways that are easiest for the consumer. In the B2B world, this is done with efficient, self-service methods:
This is the third feature in a our 6-part series from our CPO, "Thinking Like a Tech Company". This series highlights the shifts in consumer behavior and its impact on how we do business today. Here are the first two articles in this series: Thinking Like a Tech Company Part 1: Take the Amazon Approach and How to Identify Areas of Opportunity in B2B Sales to Appease the Consumer
The sales team is one of the most visible extensions of your company and stands at the forefront of its initiatives to increase revenue and remain competitive. The sales team is responsible for optimizing the sales pipeline and converting leads into customers—a process which often includes long, interminable delays and periods of inactivity. Contracting can actually slow down your sales cycle at the exact moment it needs to be swift and frictionless.
As a small to midsize business, you don’t have time to waste on cumbersome processes. At the speed business moves today, you can't let a bottleneck like traditional contracting slow down your sales cycle and impact revenue. In this post, we'll outline the modern signing methods now available for you to send to customers and reduce the amount of time between opportunity and close.
There's no nice way to say this: traditional contracting processes are cumbersome. Overreliance on manual processes and a disorganized workflow too often translates into numerous back and forth between parties, needless paper pushing, and excessive redlining. And that doesn't even include the natural time suck already inherent in most manual processes. In this post, we've outlined three concrete steps you can implement to take back the time and money you're currently wasting in the contract lifecycle and increase your sales velocity.
You’ve identified a customer’s needs and address them with your solution. You sent all your best marketing materials, given your best spiel, and emailed your contact the contract. The sale should close soon. Just a short wait now. So you wait… and you wait… and you follow up only to be told to wait some more. It’s a situation you probably encounter before. Your sales are caught in limbo. How can you prevent this from happening and start closing deals faster?
The majority of Software as a Service (SaaS) apps rely on personalized consumer accounts individuals create when first accessing the platform. Essentially, this exchange allows the business operating the SaaS application to generate a license for the user, which in turn grants them access to the app. Because of the nature of this process, it’s imperative that proper legal steps are taken to ensure that the exchange is secure for both the company and consumer. One of the best ways to successfully do this is to implement the clickwrap method.