Alpha and Beta Testing: Why You Need Both for a Successful Launch

By Courtney Arnott on Aug 29, 2019 9:09:00 AM

You're probably beta testing, but are you alpha testing, too?

Testing your concepts and flows with different types of users is critical to ensuring a successful adoption rate of your new product or feature. While everyone knows of beta testing, not many know of the step that comes before it: alpha testing. Alpha and beta tests go hand-in-hand for the successful launch of a new product or feature; both require sample groups of users to test new releases and provide feedback so the product team can make changes before a full launch.  

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FaceApp's aging clickwrap methods will make their Terms of Use unenforceable

By Brian Powers on Aug 1, 2019 9:09:00 AM

FaceApp has recently skyrocketed to the top of iTunes with over 100 million existing users, driven in large part by celebrities who use the app to post all sorts of AI enhanced images of themselves.  This massive popularity has put the FaceApp’s Terms of Use and Privacy Policy under public scrutiny, with headline after headline criticizing the broad rights FaceApp obtains to use images people upload to the app.  

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Clickthrough: A Digital Transformation "Must Have"

By Greer Williams on Dec 10, 2018 10:00:00 AM

Transitioning legacy business models to subscription, cloud-based models is a sharp move and sensible strategy., However, it requires greater legal attention than it is generally given. From both a business and a legal perspective, it is important to manage, track, and disclose who has agreed to what and when, and what customers have agreed to over time. An efficient way to deliver these contracts to users is through a clickthrough agreement.

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4 SaaS Trends to Watch in 2018

By Caitie Parten on Dec 19, 2017 3:58:27 PM

Last year we anticipated the SaaS trends of 2017. While we saw some of our predictions play out more than others, we had fun doing it and have already cleaned off our crystal ball to help us predict the top SaaS trends of 2018. We think these trends will shape SaaS as we know it in 2018. Keep a watchful eye on them throughout the new year!

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4 Tips for increasing revenue with contracts

By Greer Williams on Sep 12, 2017 8:58:00 AM

You’ve identified a customer’s needs and address them with your solution. You sent all your best marketing materials, given your best spiel, and emailed your contact the contract. The sale should close soon. Just a short wait now. So you wait… and you wait… and you follow up only to be told to wait some more. It’s a situation you probably encounter before. Your sales are caught in limbo. How can you prevent this from happening and start closing deals faster?

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Top 5 Benefits of Clickwraps for SaaS Businesses

By Emma MacAnally on Aug 3, 2017 7:10:00 AM

Self-service signup is in integral part of user growth

The majority of Software as a Service (SaaS) apps rely on self-service signup where users can either access the platform first through a free trial or be invited to the platform by a colleague asking them to join an existing account.  Essentially, this exchange allows the business operating the SaaS application to generate a license for the user, which in turn grants them access to the application. 

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5 SaaS landing pages we love

By Caitie Parten on Jun 16, 2017 9:00:00 AM

There’s a big difference between a good landing page and a great landing page, and you know it when you see it. No matter what a company is selling or what type of consumer they are targeting, a great landing page can make all of the difference. The most effective landing pages will be the ones that are designed to convert or warm up potential customers before sending them through into the next stage of the buying journey.

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Simple Methods to Get Your SaaS in Gear for Improved Customer Onboarding

By Amber Ferrari on Mar 16, 2017 12:54:03 PM

SaaS onboarding is heavily embodied by the need for customers to understand the value a product will be bringing to their everyday workflow. This Forbes' customer onboarding piece by Sujan Patel says, "The best onboarding flows give users a taste of the value proposition first, then once the user sees the value, collect the critical user data necessary to grow a customer relationship." After all, that's the reason customers entrust a service provider to help ease a pain they have and to streamline some type of process for them.

These tips below are some of our favorite strategic methods for engaging customers from the very beginning of onboarding and into the entire customer lifecycle. 

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Eat Your Heart Out: SaaS Products We're Craving

By Amber Ferrari on Mar 14, 2017 8:00:00 AM

When you’re as hungry as we are here at PactSafe, (hungry to learn and hungry in a literal sense, i.e. our snack supply,) you find yourself staying up to speed with all the coolest SaaS trends and discoveries. Food tech is no exception. If the PactSafe team can find the good food faster, we really pay attention.

Check out these SaaS products we’re craving!

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Spring Cleaning: Declutter Your Life With These Tech Tools

By Emma MacAnally on Mar 9, 2017 8:00:00 AM

With the month of March upon us comes the opportunity to do a little spring cleaning, and start fresh. Luckily, there are hundreds of productivity apps and tools that can help you in your pursuit of a decluttered life. Here are some of our personal favorites.

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