There’s a big difference between a good landing page and a great landing page, and you know it when you see it. No matter what a company is selling or what type of consumer they are targeting, a great landing page can make all of the difference. The most effective landing pages will be the ones that are designed to convert or warm up potential customers before sending them through into the next stage of the buying journey.
The Forbes 2016 State of the Cloud Report details the five stages that companies go through before committing to trusting various aspects of the cloud (denial, anger, bargaining, depression, and acceptance). For software as a service companies, trusting the cloud is an unspoken agreement between teams and the force of the internet. If the cloud goes down, we're all doomed! Quite literally.
SaaS onboarding is heavily embodied by the need for customers to understand the value a product will be bringing to their everyday workflow. This Forbes' customer onboarding piece by Sujan Patel says, "The best onboarding flows give users a taste of the value proposition first, then once the user sees the value, collect the critical user data necessary to grow a customer relationship." After all, that's the reason customers entrust a service provider to help ease a pain they have and to streamline some type of process for them.
These tips below are some of our favorite strategic methods for engaging customers from the very beginning of onboarding and into the entire customer lifecycle.
When you’re as hungry as we are here at PactSafe, (hungry to learn and hungry in a literal sense, i.e. our snack supply,) you find yourself staying up to speed with all the coolest SaaS trends and discoveries. Food tech is no exception. If the PactSafe team can find the good food faster, we really pay attention.
Check out these SaaS products we’re craving!
With the month of March upon us comes the opportunity to do a little spring cleaning, and start fresh. Luckily, there are hundreds of productivity apps and tools that can help you in your pursuit of a decluttered life. Here are some of our personal favorites.
As we enter the third month of 2017, new year trends are in full swing, and growing. How are you keeping up? Did you even make note of which trends are on the rise, or check out the 5 SaaS trends we put on our watchlist for 2017?
On February 7th through the 9th, Brian Powers and I attended SaaStr Annual 2017 in San Francisco. We went to sessions, met with tons of SaaS companies, and took in some important lessons from some of the hottest SaaS companies around. I’ve summarized some of my findings based on my experiences here at PactSafe and how they align to what we’re doing. I hope you take something away from them, too!
While numerous SaaS companies were busy earning praise this year and being honored on lists like “The Best Business Products of 2016”, much is left to conquer within the world of SaaS this New Year.
These five SaaS industry trends in particular, will be on the rise throughout 2017. Put them on your watch list as we embark on another innovative year.