The present economy is trending towards being consumer-driven. That is, not only do your customers want instant access to your services anywhere at anytime (usually via a mobile device), they want it to be easy to use and self-service.
In PactSafe’s Thinking Like a Tech company series, I’ve walked through the evolution of prospecting and retaining consumers of today, outlining the necessity of strategic purchasing and onboarding experiences. In this final part of the series, I’m going to outline where to start with the logistics of getting these strategies off the ground. Start with your product team, and build APIs (B2B) customers can connect to directly.
This is the third feature in a our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today. Here are the first two articles in this series: Thinking Like a Tech Company in 2018 Part 1: Take the Amazon Approach and How to Identify Areas of Opportunity in B2B Sales to Appease the Consumer
We’re living in the age of the consumer-driven sale. Gone are the days of consumers buying and purchasing because of “the way things have always been done”—handshakes, signatures, and project lead times. Today, successful businesses provide their services and sell their products in ways that are easiest for the consumer. In the B2B world, this is done with efficient, self-service methods: