- Who We Serve
One of the great things about the tech industry is that it is constantly changing. What’s trending one week, can be nearing obsolescence a month later (cough cough, Pokemon Go). However, in our opinion, these 2016 tech trends don’t seem to be dying off fast enough!
Hopefully 2017 will stick to the “out with the old, in with the new” mantra, and these trends will be sent to the tech graveyard.
This past fall, Samsung Galaxy Note 7 phones were recalled following worldwide cases of battery failure and fires. These episodes, combined with frequent complaints about smartphone battery longevity, will hopefully spark advancements in battery technologies within the coming years.
Every year seems to bring with it a new wave of startups with similar names. 2013 and 2014 were characterized by the “ly” “lee” or “li” suffix. In 2015, misspellings or compound names reigned supreme. This past year, human names, such as Alfred, Bruno, and Oscar, were very popular for startups. How are these companies supposed to stand out from the crowd if they sound like a typical litter of hipster puppies?
There’s no denying that the self-service economy is thriving, and we’re not saying that’s a bad thing. What IS bad however, is the propensity of companies to liken themselves to Uber, instead of focusing on building their own personal brand. Start-ups who attempt to brand themselves as a version of another successful company will get nowhere. Instead, take a page out of Harry’s book: a web-based startup competing against giants like Gillette and Schick.
Social media helps trends and news spread like wildfire, whether they be good or bad. Although it isn’t necessarily new, the issue of fake news has become an even bigger problem within the past few months. In fact, Buzzfeed News analyzed fake news trends on Facebook, and found that these stories generated more engagement than the top stories from legitimate news outlets. Cross your fingers that fact-checking will become more of a priority in 2017!
Apple started this trend with the iPhone 7, and Motorola followed with the Moto Z. HTC hopped on the bandwagon as well, and rumors are starting to circulate about Samsung joining the ranks. Although there are a lot of benefits of the new AirPods, consumers don’t seem to be thrilled about the changes.
What’s your take on these 2016 trends? Do you have predictions for the tech scene in the new year? While you’re busy thinking, we will be burying these tech trends in an external hard drive somewhere far far away.