Webinar Announcement: Building GDPR Consent Management Processes

By Greer Williams on Apr 4, 2018 2:10:07 PM

In addition to requiring businesses to clearly state to data subjects how their personal data will be used, article 7 of The General Data Protection Regulation will require them to gain consent to process their data, and provide an easy way for data subjects update their preferences or revoke consent entirely. Illegally processing personal data can come with heavy fines - upwards of €20 million or 4% of your company's annual global turnover.

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Webinar Recap: How the GDPR Will Affect Marketing

By Greer Williams on Mar 27, 2018 1:16:37 PM

PactSafe COO Eric Prugh and G2 Crowd CMO Ryan Bonnici hosted a webinar on the impact the General Data Protection Regulation (GDPR) will have on marketing. On May 25, 2018, the GDPR will become enforceable. It will require businesses to clearly state to users how their information will be used, gain consent to use their data, as well as provide easy access for users to update how their information is being used—or revoke consent entirely.

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No, Email Marketing Won't Die Under The GDPR, But Here's How it Will Change

By Greer Williams on Mar 22, 2018 2:16:01 PM

In our GDPR series, we’ve broken down how May’s GDPR will affect marketers, identifying how the use of chatbots will change, as well as why double opt-in isn’t the end-all-be-all for compliance. When the GDPR comes into effect on May 25, 2018, marketers will need to be prepared to prove consent for capturing and using user data across all of their marketing channels. Not only that, but businesses will be required to provide the option for users to revoke consent (and track it, too.)

Topics: GDPR
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5 Components of an Enforceable Clickwrap Agreement:

By Shayla Pulliam on Mar 19, 2018 11:56:22 AM

We constantly sing clickwrap agreements praises for their ease of use and enforceability, but not all clickwrap agreements are created equal. There are some best practices you need to use to create truly enforceable clickwrap agreements—here they are boiled down to five key considerations.

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The GDPR and Email Marketing: Don’t Rely on Double Opt-In to Track Consent

By Greer Williams on Mar 14, 2018 1:38:46 PM

Single vs double opt-in for email marketing has been a hot topic for a while. Generally speaking, for list growth and user experience single opt-in is the way to go, but for deliverability and engagement, some data suggests double opt-in is best (It could also be argued that consistent list scrubbing could mitigate the issue.) Regardless, this blog isn’t about the intricacies and preferences of email marketers around the world—it’s about compliance with the General Data Protection Regulation (GDPR).

Topics: GDPR
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Webinar: How Will the GDPR Affect Marketing?

By Greer Williams on Mar 13, 2018 10:59:43 AM

We've been gearing up for the GDPR for a while and recently launched PactSafe Consent Management to help those looking to become compliant. However, many marketers currently feel overwhelmed about where to start or aren't prioritizing GDPR compliance. In fact, according to Campaigner’s 2017 email report card reports that 87% of (email) marketers do not know how the EU’s GDPR will affect their business. 

We're looking to change that. Join us Monday, March 26 at 3pm EST featuring PactSafe COO Eric Prugh and special guest G2 Crowd CMO Ryan Bonnici!

Topics: GDPR
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Click-through agreements for GDPR compliant scalable consent management workflows

By Shayla Pulliam on Mar 12, 2018 9:13:21 AM

Consent is a crucial part of complying with the GDPR. Don’t press your luck by not addressing it. In fact, the GDPR will change not only the way companies obtain consent, but also the way they manage it.

Topics: GDPR
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New Product: Consent Management Designed With GDPR Compliance in Mind

By Brian Powers on Mar 7, 2018 10:37:36 AM

We're excited to announce that we've launched a consent management solution for end-to-end tracking and management of opt-ins and opt-outs of data privacy statements and policies; a critical step towards compliance under the European Union’s General Data Protection Regulation (GDPR).

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Lack of Workflow is Killing Your Click-Through Legal Terms. Let's Fix That.

By Brian Powers on Feb 28, 2018 1:33:03 PM

The click-through agreement—there is little denying that it has become ubiquitous with our daily lives and a fundamental part of doing business. And for good reason—people expect transactions to happen fast, sometimes instantly, especially in the eCommerce, SaaS and mobile app worlds. Slowing things down for contracts isn't an option, so businesses use click-throughs to inject contracts seamlessly into their checkout flows, registration forms, and other moments of electronic engagement.

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GDPR for marketers: How it will affect chatbots

By Greer Williams on Feb 27, 2018 1:01:08 PM

Over the last year, you’ve probably become aware of the impending enforcement of the General Data Protection Regulation (GDPR) set for May 25, 2018. The abridged version is something like this, in April of 2016 the European Union adopted the GDPR with the intent to empower individuals to take control of the use of their personal data and gave businesses two years to figure it out.

Topics: GDPR
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