How a clickthrough agreement solution works for your product team, not against it

By Gizelle Fletcher on Apr 4, 2019 8:08:00 AM

The role of the product team inside your company is both strategic and tactical. Not only can this team own the blueprint for products and services, but they also do the research and all necessary prep work for the build. As the development team works on a software product, the product team manages the roadmap, implements the marketing plan, and figures out ways to improve through looking at production adoption and use and natural innovation.

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Why PactSafe uses SLC, not MVP, for product launches

By Courtney Rowe on Apr 3, 2019 9:09:00 AM

While attending Project Product ‘19 in Indianapolis, Product Manager Courtney Rowe and CPO Eric Prugh asserted the idea of replacing minimum viable product (MVP) with Simple, Lovable, Complete (SLC) as a standard for product release. Because of the large number of questions and interest that arose from our discussion and PactSafe's use of the methodology, we’ve dedicated a blog post that hopefully gives our product-minded peers a better grasp on the concept.

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5 Components of an Enforceable Clickthrough Agreement

By Gizelle Fletcher on Mar 29, 2019 3:22:17 PM

We constantly sing the praises of clickthrough (clickwrap) agreements for their ease of use and enforceability, but not all agreements are created equal. There are some best practices you need to use to create truly enforceable clickwrap agreements—here they are boiled down to five key considerations.

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PODCAST: How TiVo’s Senior Legal Counsel is trying to make complex legal issues as simple as possible

By Gizelle Fletcher on Mar 26, 2019 9:29:32 AM

PactSafe’s “Legal Departments of the Future” podcast is hosted by PactSafe founder and CEO Brian Powers. As an attorney who’s ventured into the tech business, Brian is always looking for ways to fuse the legal and tech spaces together.

In this podcast, Brian sat down with TiVo’s Senior Legal Counsel, Roy Zemlicka. TiVo is a consumer electronics company with technology inventions that run deep. From the creation of the interactive program guide to the DVR, TiVo continues to revolutionize how people find content in a chaotic, fragmented media landscape.

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5 risks for online marketplaces you aren't thinking about. Yet.

By Gizelle Fletcher on Mar 26, 2019 9:09:00 AM


Online marketplaces are booming. $1.5 trillion was spent globally in the top 75 online marketplaces in 2017 alone. Their rapidly expanding reach has also brought legal considerations to the forefront that must be given prompt attention. In this post, we'll explore 5 of the risks online marketplaces face and how to address them.

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What makes a product launch objectively good? Our CPO breaks it down

By Gizelle Fletcher on Mar 19, 2019 2:57:49 PM

Our Chief Product Officer Eric Prugh spoke at Project Product, "a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive and hands-on sessions as well as networking with experts." (56th St Productions)

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How Adore Me uses clickthrough agreements to drive sales

By Gizelle Fletcher on Mar 18, 2019 9:09:00 AM

The sales team is one of the most visible extensions of your company and stands at the forefront of its initiatives to increase revenue and remain competitive. The sales team is responsible for optimizing the sales pipeline and converting leads into customers—a process which often includes long, interminable delays and periods of inactivity. Contracting can actually slow down your sales cycle at the exact moment it needs to be swift and frictionless.

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Can eSignatures Make Your Business More Competitive?

By Gizelle Fletcher on Mar 14, 2019 8:01:00 AM

Between 1999 and 2000, the two main eSignature laws were signed into effect: the Electronic Signature in Global and National Commerce Act (ESIGN) and the Uniform Electronic Transactions Act (UETA). These two laws, among others, ensure that digital signatures have the same legal status as contracts signed via pen and paper.

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3 Reasons Your Online Marketplace Needs a Terms of Service

By Gizelle Fletcher on Mar 12, 2019 7:07:00 AM


The Terms of Service (otherwise called the Terms of Use or Terms and Conditions) is the set of agreements that governs the way users interact with your website, mobile app, or online store. This set of guidelines protects the marketplace from liability and protects the user from abuse. Think of it as a strong handshake, but at the beginning of a meeting instead of at the end. In this post, we'll show you 3 reasons why your online marketplace needs a Terms of Service -- and how to make sure it's enforceable.

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3 ways to boost sales and shorten your sales cycle

By Gizelle Fletcher on Mar 7, 2019 8:01:00 AM

Sales velocity measures how quickly your business makes money, how quickly leads move through your pipeline, and how quickly you close deals. Naturally, a higher sales velocity means your business is making money more quickly. In this post, we'll tell you where your sales team should focus their energies in order to boost sales and shorten your overall sales cycle.

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