The sales team is one of the most visible extensions of your company and stands at the forefront of its initiatives to increase revenue and remain competitive. The sales team is responsible for optimizing the sales pipeline and converting leads into customers—a process which often includes long, interminable delays and periods of inactivity. Contracting can actually slow down your sales cycle at the exact moment it needs to be swift and frictionless.
Data breaches are in the news again. Hotel operator Marriott International announced on November 30 that personal data from 327 million guests of its Starwood Hotels and Resorts subsidiary had been compromised, including passport details, phone numbers, email addresses, and financial payment info.
Another big data breach has made the news, this time from Starwood Hotels and Resorts Worldwide (a subsidiary of Marriott International) in what might be the largest data breach in history. The legal and reputation fallout is likely to be massive. As a clearer picture of the damage emerges, Starwood's various online privacy statements and clickthrough terms and conditions will incisively scrutinized — as it will be here. Did Starwood follow clickthrough best practices, or did they render their terms meaningless?
Transitioning legacy business models to subscription, cloud-based models is a sharp move and sensible strategy., However, it requires greater legal attention than it is generally given. From both a business and a legal perspective, it is important to manage, track, and disclose who has agreed to what and when, and what customers have agreed to over time. An efficient way to deliver these contracts to users is through a clickthrough agreement.
In this era of digital transformation, businesses are incorporating modern technologies to simplify their processes and improve customer experience.
This week at the Electronic Signature & Records Association's annual eSignRecords conference. our CEO Brian Powers spoke about the digital transformation of businesses using high-velocity contracts to streamline contract workflows and track acceptance in a more organized way. Powers was joined by thought leaders who share the same values we have at PactSafe when it comes to implementing new technologies into your legal workflow.
The main point? Your electronic medium should enhance, not obscure, effective delivery. This is something we've seen in the click-though world for quite some time. For example, our client AdoreMe saw 2.3X growth and a 47% increase in annual revenue since implementing technologies like click-through acceptance.
Grab, Southeast Asia’s #1 ride-hailing app, is making headlines for its forward-thinking use of technology. Not only is the transportation app setting new benchmarks by prioritizing consumer and driver safety, but the business continually improves its customer and employee experiences through new partnerships and integrations. These initiatives have put Grab at the top of the transportation food-chain.
The user experience is the differentiator
For many B2C businesses, the biggest differentiator is not just their quality product or service, but their ability to create an effortless user experience. For example, when considering delivery dinner options, which experience would you rather have?
- Dig up an outdated menu for a place you hope delivers to your house, wait for somebody to answer the phone, wait on hold, have trouble hearing the person taking the order, and then wait some more.
- Open a mobile app, customize your order, pay for it, leave a tip, and track your order's progress in real time.