In PactSafe’s Thinking Like a Tech company series, I’ve walked through the evolution of prospecting and retaining consumers of today, outlining the necessity of strategic purchasing and onboarding experiences. In this final part of the series, I’m going to outline where to start with the logistics of getting these strategies off the ground. Start with your product team, and build APIs (B2B) customers can connect to directly.
This is a part of our ongoing GDPR series. This specific article focuses on how GDPR will affect marketers when it goes into affect in May 2018.
The European Union adopted the General Data Protection Regulation (GDPR) in April 2016 and allowed a two year period for companies to become complaint with the new, more stringent rule and regulations. May 25, 2018 is the big date to remember–it’s the day the GDPR becomes enforceable. There is no grace period after this date. In fact, there’s a big countdown clock on the GDPR website, and as of the publishing of this blog, there are just over 100 days left to become compliant.
This is the fourth feature in our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today.
Welcome to part three of our GDPR Basics blog series. We previously covered who must comply with the GDPR, and what you need to know about acquiring and tracking consent, and now we’re diving into the “where.” Oh where, oh where have the simpler times gone! The days where the internet was a party trick and privacy was something you gained when you’d close your blinds. While I can’t answer those questions I can answer a few other “where” related questions.
This is the third feature in a our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today. Here are the first two articles in this series: Thinking Like a Tech Company in 2018 Part 1: Take the Amazon Approach and How to Identify Areas of Opportunity in B2B Sales to Appease the Consumer
We’re living in the age of the consumer-driven sale. Gone are the days of consumers buying and purchasing because of “the way things have always been done”—handshakes, signatures, and project lead times. Today, successful businesses provide their services and sell their products in ways that are easiest for the consumer. In the B2B world, this is done with efficient, self-service methods:
This is the second feature in a our 6-part series from our COO, "Thinking Like a Tech Company in 2018". This series highlights the shifts in consumer behavior and its impact on how we do business today.