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Finding success in B2B sales is all about meeting your customers where they are. Nowhere is this more apparent than in your sales funnel. Every touch your brand has with your audience is a chance for lead conversion, to push them closer to a purchase or signed contract.
Content Download: How to Improve B2B SaaS Mobile Conversion Rates
We all know the importance of having an online presence; Forrester projects that the eCommerce market will grow to $1.8 trillion by 2023, accounting for 17% of all eCommerce sales in the U.S. However, too often we see companies with low conversion rates failing to see the bigger picture when it comes to their mobile experience.
Much like in the B2C industry, more and more of your customers are using mobile browsers to research and engage with your brand. 70% of B2B buyers have ramped up their mobile usage over the last three years, and half of all B2B queries were made using a mobile device. And it’s not just in the final stages of a sales funnel, either. B2B buyers also make at least 12 searches for vendors to ensure that they are experiencing a similar buying process as they would in B2C sales.
And the increased drive towards digital-first experiences is only going to make this more crucial. More and more customers are transacting digitally and expect the same convenience and ease of use online as in person. Unfortunately, while many B2B SaaS companies are hoping to convert new users on their app or digital asset, many have poor conversion rates on mobile. This prevents them from meeting customers where they are and being truly competitive.
All of this is what makes mobile conversion rate optimization (CRO) one of the most vital components in the B2B market, especially when it comes to SaaS products. With that in mind, this ebook has been created to guide you and you teams towards a brighter future, both in terms of overall sales and meaningful customer interactions.
From the beginning, this eBook asks you to define your conversion events, then optimize the design, layout, and structure of your app/digital asset based on your goals. We also highlight key aspects of the look and feel of your app that may or may not be decreasing mobile conversion. And, of course, we discuss the ways form fills and contract signing can get in the way of conversion and ways to remedy that.
In this eBook, you will also learn:
Download How to Improve B2B SaaS Mobile Conversion Rates now!