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Just about every company has an e-commerce aspect attributing to their success now, and it’s not by mistake. This strategy is effective because it positively enhances multiple facets of a business. E-commerce isn’t dropping by the wayside any time soon, and here are a few of the key reasons why:
With e-commerce, there is not an ideal selling time. Customers can come and go as they please, purchasing what they want, when they want, from wherever they are. Getting a physical person in front of buyers is not necessary to sell anymore. Customers make the decision to buy before even visiting a site. Purchasing online is extremely accessible, and lucky for businesses, repeatable.
There’s a reason shopping in stores feels like it takes forever. As shoppers, we go inside and search for what we want, evaluate the best deals, and then move on to our next desired item. E-commerce remedies this hassle by cutting out the in between with a convenient search bar.
Already know what you want? Great! Type in the search and see what comes up. Evaluating prices within a single e-commerce site is simple when every item matching your search term is rendered within seconds. The same goes for pricing on competing sites; as a customer, there is unlimited power within price checking. Open a tab, open another tab, and browse away.
Selling in person can be difficult as it is hard for prospective customers to retain all of the information given to them about an awesome product. E-commerce eliminates the possibility of missing important details. There is no need to remember exactly how a given product will solve a problem because the information will always be available on that product’s site for immediate reference.
Managing product quality improves with e-commerce as well. Customers leave reviews on products providing an up-to-date, real time evaluation of how well a purchase has served its purpose. When updates needs made to physical products or even software, e-commerce companies have an advantage of controlling when a customer will receive a product as well as what version of the product. This allows quality to constantly be improving and each customer’s experience to be better than the last.
E-commerce allows for adequate descriptions, pictures, and listed features to be passed along to buyers. The guessing game becomes obsolete with e-commerce. Doing business online puts those selling in control of what impression their brand leaves on customers.
A common feature that makes some skeptical of e-commerce’s effectiveness is the lack of a person-to-person touch that can only be achieved through human interaction. Is there value in that ideal? Why, yes. Likewise, e-commerce provides customers with speedy customer service in an instant. Whenever customers have a question, the need to wait until someone returns a call or evaluates the problem in person is eliminated. Systems such as Intercom can interject online contact from a company prior to any purchases made. Upon entry to an e-commerce site, service is available from your phone keyboard. It’s as easy as making a call, but won’t leave you on hold for hours.
Business takes endurance and adaptability. Sometimes it’s about keeping a steady pace and other times it’s a sprint. Get ahead of the game and check out which SaaS trends we put on our watchlist for the upcoming year!