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Grab aims to set a new global benchmark for privacy and consent

Oct 19, 2018 1:44:58 PM

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Grab, Southeast Asia’s #1 ride-hailing app, is making headlines for its forward-thinking use of technology. Not only is the transportation app setting new benchmarks by prioritizing consumer and driver safety, but the business continually improves its customer and employee experiences through new partnerships and integrations. These initiatives have put Grab at the top of the transportation food-chain.

At the forefront of Grab’s messaging is a strong emphasis on truly putting its customers first by making it effortless to gain access to transportation, and most importantly, by making it “safe enough for us to trust our own mothers, sisters, and daughters to use.” Grab has implemented measures that help the company set a new global benchmark for transportation services and standards, including:

  1. Driver screenings and training
  2. A continuously updated Code of Conduct
  3. Safety features
  4. 24/7 support (plus insurance).

Digitizing the most important aspects of its business, starting with an open platform

We live in a digital world, and Grab knows it. With each initiative to support its “customers first, transportation for everyone” goal comes a technology solution to scale. Grab’s venture arm, Grab Ventures, for instance, launches “dynamic startups” and helps them “scale technologies that will solve the mobility, O2O and payment challenges of today and tomorrow.” Having a dedicated organization that encourages powerful technology partnerships and integrations is one huge contributor to Grab’s impressive scale to date.

This summer, Grab announced it would offer lifecycle services in an effort to create its own ecosystem, starting with online grocery shopping. Nikkei reports that “Grab has partnered with Jakarta-based company HappyFresh, offering more than 100,000 products.”

Grab also relies on technology to improve safety standards for its drivers. In fact, at its Health and Safety Carnival this week, Grab announced that it will be improving its driver safety features. Specifically, the ride-hailing app will use AI to determine a "fatigue score, which is calculated based on several real-time metrics such as the driver's age, how many hours they have been driving and how many jobs they have accepted.”

Putting consumer data privacy first means partnering with a solution that prioritizes capturing and tracking consent

At the same event, Grab also announced that drivers will have more protected measures for verifying their identity. Additionally, riders will be able to control the personal data that the app collects through an “in-app data privacy center.” With all of these initiatives around tapping into consumer services and enforcing stronger privacy measures, the next logical step is to align with a solution that tracks, measures, and is built for privacy and consent management.

Ever-changing privacy landscape: This past May’s GDPR has catapulted a wave of stricter, consumer-first privacy policies. Businesses like Outbrain have mirrored companies like Disney by establishing their Outbrain Legal Center. This includes documentation of their privacy policy, which details how they use and store data related to the end users of their customer, their customers, and their business users and partners.

Consent management for all connected data points: Grab is more than just a ride-hailing service; it’s evolved to offer several forms of transportation, and is now expanding its consumer service with initiatives like online grocery shopping and more. With so many different data points, it’s crucial for Grab to partner with a solution that tracks and measures consent from all of these areas in a single, secure, accessible place.

Changing/updating consent in real time: Companies like Grab can’t afford week-long (or more) timelines for updating privacy policies and terms, especially with an open platform for rolling out new services, offerings, and partnerships. By using a consent management platform designed to automate and connect every possible collection point and resulting permission, Grab can maximize the time spent on growing the business, rather than chasing down consent agreements (not to mention which privacy policy version a user agreed to).

PactSafe is Consent Management

Consent Management by PactSafe allows businesses to document consent on websites, mobile apps, email and more—wherever and however it makes sense for your business and customers. GDPR-specific features include the ability to generate consent receipt records to demonstrate compliance and empower data subjects to view and manage their consent preferences. PactSafe offers comprehensive GDPR consent management readiness in one platform—that means all your data points flow into a single, secure place to track and manage.

“There’s such an insane amount of internal friction across teams to issue just a simple update. [With PactSafe] I can just go in, click, update, pull a record and know everything that’s going on. It’s just so comforting.” —Aurora Kaiser, Legal Counsel, Upwork

MORE: How to build a mobile-first privacy consent management experience that actually works at scale

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Kyle Robbins

Written by Kyle Robbins

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