Channel partnership teams connect with external people or organizations who can sell their product on their behalf. There are multiple types of channel partnerships, including but not limited to value-added resellers (VARs), system integrators, managed service providers (MSPs), and integrated software vendors (ISVs). Members of the channel team ensure that the company has excellent working relationships and symbiotic partnerships that are also lucrative.
Because contracts govern relationships, it is natural that channel teams, like procurement, must manage multiple contracts at once. As a result, contracting processes must be flexible to manage increasing volume and scale with a business.
Here are types of contracts that can move to a clickthrough agreement, eliminating back-and-forth Word documents and PDFs:
If your channel partnerships are set up for success, your team is regularly striking deals with other individuals and/or organizations that can distribute your products more widely and increase your customer base and revenues. But, imagine doing exponentially more business each day without an effective means of contract management? If contracting is performed manually, the process is cumbersome: The document is drafted, sent out, and if there are no changes to make to the terms, the contract is returned and stored. Not only can this process take weeks or months, the potential for error is high and prone to delays.
A clickthrough agreement offers a more efficient contract management solution that scales as your number of partners grows. It can accommodate volume while being a seamless part of the way you do business. Further, putting the contracts you use most means spending less time contracting overall.