In our GDPR series, we’ve broken down how May’s GDPR will affect marketers, identifying how the use of chatbots will change, as well as why double opt-in isn’t the end-all-be-all for compliance. When the GDPR comes into effect on May 25, 2018, marketers will need to be prepared to prove consent for capturing and using user data across all of their marketing channels. Not only that, but businesses will be required to provide the option for users to revoke consent (and track it, too.)
Single vs double opt-in for email marketing has been a hot topic for a while. Generally speaking, for list growth and user experience single opt-in is the way to go, but for deliverability and engagement, some data suggests double opt-in is best (It could also be argued that consistent list scrubbing could mitigate the issue.) Regardless, this blog isn’t about the intricacies and preferences of email marketers around the world—it’s about compliance with the General Data Protection Regulation (GDPR).
We've been gearing up for the GDPR for a while and recently launched PactSafe Consent Management to help those looking to become compliant. However, many marketers currently feel overwhelmed about where to start or aren't prioritizing GDPR compliance. In fact, according to Campaigner’s 2017 email report card reports that 87% of (email) marketers do not know how the EU’s GDPR will affect their business.
We're looking to change that. Join us Monday, March 26 at 3pm EST featuring PactSafe COO Eric Prugh and special guest G2 Crowd CMO Ryan Bonnici!
Over the last year, you’ve probably become aware of the impending enforcement of the General Data Protection Regulation (GDPR) set for May 25, 2018. The abridged version is something like this, in April of 2016 the European Union adopted the GDPR with the intent to empower individuals to take control of the use of their personal data and gave businesses two years to figure it out.
US legal digital signature pioneer, PactSafe, is developing novel ways of signing legal documents including a ‘smile to sign’ application that uses facial recognition. The Indianapolis company, founded in 2013, is also exploring how it can use voice activated signatures via virtual personal assistants such as Alexa.
Technology has come a long way since the song of the dial-up modem and weight of the bag phone. Have you seen the iPhone X?! While many are excited for innovations in things like mobile devices and self-driving cars, they still seem tied to virtual ink and paper. Why is that?
You’ve identified a customer’s needs and address them with your solution. You sent all your best marketing materials, given your best spiel, and emailed your contact the contract. The sale should close soon. Just a short wait now. So you wait… and you wait… and you follow up only to be told to wait some more. It’s a situation you probably encounter before. Your sales are caught in limbo. How can you prevent this from happening and start closing deals faster?
SaaS companies rely on contracts for recurring revenue. They’re one of the first and most important interactions you’ll have with a customer. They're also a great opportunity to show what they can expect from you in the future. Make it count.