The core goal of beta testing your product is to gather feedback that can be used to improve iterations of the user experience. As a result, the methods you use to collect user feedback is key to a successful feedback round. Product and UI/UX professionals have different techniques for collecting this feedback -- namely in person, via screen sharing, or as written feedback. But which is the most effective?
You're probably beta testing, but are you alpha testing, too?
Testing your concepts and flows with different types of users is critical to ensuring a successful adoption rate of your new product or feature. While everyone knows of beta testing, not many know of the step that comes before it: alpha testing. Alpha and beta tests go hand-in-hand for the successful launch of a new product or feature; both require sample groups of users to test new releases and provide feedback so the product team can make changes before a full launch.
While attending Project Product ‘19 in Indianapolis, Product Manager Courtney Rowe and CPO Eric Prugh asserted the idea of replacing minimum viable product (MVP) with Simple, Lovable, Complete (SLC) as a standard for product release. Because of the large number of questions and interest that arose from our discussion and PactSafe's use of the methodology, we’ve dedicated a blog post that hopefully gives our product-minded peers a better grasp on the concept.