The General Mills Website Legal Terms - A Look Under The Hood.

By Brian Powers on Apr 23, 2014 4:23:34 PM

Over the past week, General Mills, one of the largest food companies in the US, made a controversial update to its website legal terms that purported to prevent its consumers from suing it (rather requiring them to submit disputes via "informal negotiation" or arbitration). After the NY Times published a series of articles about the change, General Mills pulled the new terms due to concerns and misunderstandings expressed by many consumers. The new website legal terms posted by General Mills supposedly were intended to apply to consumers downloading coupons, “joining its online communities,” participating in sweepstakes and other promotions, and interacting with General Mills in a variety of other ways online. General Mills employed a pop-up box on its home page, stating that use of the site would “require all disputes related to the purchase or use of any General Mills product or service to be resolved through binding arbitration.” [FYI - Companies like to require arbitration as a means for settling disputes as a means of preventing class action lawsuits]

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