You may remember a few months back when we asked you to see which social media network owned your soul. It is important to understand what you have agreed to on websites with differing standards when it comes to your information, privacy, and user-agreements.
While online privacy policies waver from readable to ridiculous, one sought-after company is doing its best to lead the industry with integrity. Get ready for all of the consumer-feels as we break down what Apple is up to.
Apple CEO, Tim Cook, released a letter to customers emphasizing the iPhone company's dedication to privacy.
“Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.”
Apple is working extra hard to make sure users understand how the increased transparency of their online privacy policies are better than competitors’.
Take their approach to Google maps, for example:
“Your current location is what allows us to understand where you are on your journey. We can then tell you the next step, and reroute you if a faster route becomes available.”
Apple isn’t having any of that fluffy wording.
And they think it is pretty sad Google is! Oh, they went there:
“Maps is also engineered to separate the data about your trips into segments, to keep Apple or anyone else from putting together a complete picture of your travels. Helping you get from Point A to Point B matters a great deal to us, but knowing the history of all your Point A’s and Point B’s doesn’t.”
With Apple moving into new products and services such as HomeKit and CarPlay, they want to continue maximizing user experience and think a good first step is establishing higher levels of trust with their customers.
Home and car connected devices are cool new tools, but pretty intrusive if you think about it. That’s where customers spend a lot of their time, and Apple wants to make it clear that they respect their customers’ space.
Fighting words about Google still continue though...
Apple digs at Google saying their sole profit comes from collecting user information and selling it. Apple doesn’t want to play dirty. They want to have transparent privacy policies and allow their customers to ask questions to help them improve.
Introducing amicable agreements brings us back to one of PactSafe’s core beliefs: overlooking legal should never happen and will land you in the hot seat.
There are easy ways to simplify your online Terms and Conditions and be a successful, customer-friendly company. From the people who call the shots to the developers constantly working to update product, all team members play a role.
We love seeing companies like Apple lead the charge with a conspicuous notice of terms for customers. If there’s a reason why Apple can do it and your company can’t...I’d love to hear.
Check out the full scoop on Apple’s new privacy protection as covered by the Washington Post.