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There’s a big difference between a good landing page and a great landing page, and you know it when you see it. No matter what a company is selling or what type of consumer they are targeting, a great landing page can make all of the difference. The most effective landing pages will be the ones that are designed to convert or warm up potential customers before sending them through into the next stage of the buying journey.
When a consumer lands on your page, you have less than 10 seconds to convince them to stay. But how do you do that? Chart Mogul recently outlined eight elements that separate the good landing pages from the great: 1) navigation, 2) page length and scrolling, 3) shock value, 4) the headline, 5) the call to action, 6) social proof, 7) video, and 8) content. By honing in on these eight elements, your landing page is bound to stand apart from the crowd.
In this blog, we outline five SaaS landing pages that we believe hit all eight of these “great” requirements. Check them out and get inspired!
Shopify is number one on the list, because the company has used landing pages to dominate the e-commerce scene. Their landing page is killer in that it is easy to navigate and has very visible CTA’s; in fact, the first thing your eye is drawn to is the purple “get started” button in the middle of the page! The CTA is simple, and doesn’t distract from the task at hand. The company has also optimized the buyer’s journey by creating multiple landing pages for different audiences. Overall, Shopify’s homepage is very visually appealing and interactive, complete with customer testimonials and social proof.
The only thing better than a fine whiskey is a fine landing page - however, the word fine is an undersell. The Taster's Club homepage features two CTA options: “Learn More” and “Join Now!” Clicking the first CTA will send the consumer down the page to customer testimonials and a brief overview of how the service works, accompanied by colorful images and awesome messaging. Clicking the second CTA sends the consumer to an option menu where they can pick their poison and view more information about membership and gift options.
We raise our glasses to Taster’s Club for their awesome landing page design. Cheers!
MailChimp lays it all out for you in six words on their landing page: “Build your brand. Sell more stuff.” The headline is to the point and followed by a “Sign Up Free” CTA, making the buyer’s journey a piece of cake for the consumer. Not only is the company’s messaging on point, the page design is elegant and straightforward. By scrolling down the page, the consumer learns what MailChimp is all about, and then is presented the “Sign Up Free” CTA once again.
Float's landing page showcases their award-winning software, but we think their landing page is just as deserving of that description. As with Taster's Club, visitors are prompted with two CTA's: "Start 30 day free trial" and "Watch our video." If the visitor chooses the video option, instead of directing them to a separate page or opening a new window, the video appears on the home screen. This is genius because once the 30-second clip is over, the visitor still has the option to start a 30 day free trial. In addition, the Float landing page is straight-forward and informative. Graphics and customer reviews only add to the awesomeness!
Complete with colorful designs and smiley faces, Slack’s landing page takes the cake. It’s eye-catching. It features a clear, central CTA. It’s messaging is on-brand and enticing. The top menu is easily navigable. And best of all, you barely have to scroll to access all of it. Kudos to you Slack, we love your landing page almost as much as we love your app!
Even though we highlight some of our favorite SaaS landing pages here, we know there are thousands more companies who are killing the game as well. Be sure to let us know which companies you think deserve to be on this list! In the mean time, if you're in the mood for more awesome SaaS news, here's a list of SaaS food products we're craving.