"We're entering an era of enterprise software," Box CEO Aaron Levie tells us, "where I want to be able to mix and match my tools from a set of vendors that might be five, 10, 20 different applications that I want to work together seamlessly."
How do we make this happen?
Simple: by integrating third-party software solutions with our own products.
The old debate between “build vs. buy” for software is shifting. With the advent of microservice architecture, businesses of all size are taking more of an integration mindset to the way systems are built as opposed to a build-from-scratch mentality.
Businesses in every industry rely on various applications to improve company performance. Whether a CRM, eCommerce solution, or system of record, independent systems and applications aim to help companies run efficiently and transform their products through software integrations. 73% of manufacturing organizations say cloud solutions are improving their business; the data universe alone requires its own spectrum of integration.
Integrations allow various business systems to “talk” to one another. This way, users get a more personalized experience as they pick and choose which integrations serve them best.
Integrations allow different product functions to work interdependently, the risk for a bug to disrupt the entire product system decreases. That means more time for your engineering team to spend developing improvements to the product that’s core to your business rather than backtracking to repair mistakes and down-time on pieces of your app that aren’t core to what you do.
Not only does the upfront development effort factor into this decision, but also the need to evolve the table stakes functionality mentioned above. This simply won’t be prioritized as your core business needs grow—so customer experience degrades, code quality suffers, and you’re stuck with code you wish you’d never written.
Paying a team of engineers to build functions into your product that another company has already built isn’t the best use of your money. Why would you build a payment system for your SaaS business if you know that Recurly has already built it, allowed you to integrate with it, and been vetted by thousands of companies?
Integrations are the perfect example of “work smarter, not harder.”
Future software mistakes will be taken care of by a capable dev and product team, meaning you won't have to worry about finding the solution.
There won’t be a mistake of using a service that isn’t as good in the future when the integration’s success rate proves itself. Additionally, potential product bugs and errors are further eliminated as these integrations run on their own without interfering with the meat of your own code.
Plugging your solution to where your customers already are will positively affect your processes, including your sales cycle. Once you've decided to do this, it is crucial that you build an approach to developing integrations. Here at PactSafe, our product and development teams are building more integrations, while keeping them abstract to the company we are trying to build into. This way, our product roadmap isn't zeroed in a specific need, but is open to all kinds of unique customer value points.
Integrations are also great for reaching a variety of software applications across a myriad of technology stacks. On the heels of digital transformation, companies are taking an API first approach to their products, with integrations and APIs being translated into multiple coding languages so a diverse group of software applications can utilize them.
Integrating with third party solutions leaves an infinite amount of room for your product to grow and provide a better experience for your customers.
Learn more about how PactSafe integrates with your tech stack.