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SaaS companies rely on contracts for recurring revenue. They’re one of the first and most important interactions you’ll have with a customer. They're also a great opportunity to show what they can expect from you in the future. Make it count.
A Google search defines user experience (UX) as:
“the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”
A high quality user experience is a differentiator in the ever-growing SaaS industry. Successful SaaS companies know this and invest in usability and user experience research, testing and professionals to continuously improve the UX of their product. But what’s next? Well, if you’re lucky, customers start signing up… and that means they’ll be signing contracts.
Improving the workflow of your contracts can improve the user experience of your brand before customers even start using your product.
Here are three tips for enhancing that experience: