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Keeping up with constantly accelerating customer demands is a challenge. Now that we have instant access to online channels from virtually anywhere, we’ve come to expect that the products and services we want will be available at the drop of a hat. For sales teams, this creates enormous pressure to continue performing at record-breaking speeds just to meet expectations.
But not every aspect of the sales cycle is within the sales team’s control.
As demands for convenience continue to grow, customers will have a lower tolerance for lengthy sales cycles. You need to adjust the way you approach contracts to meet (and ideally exceed) expectations. With modern contracting technologies, a better solution is within reach, although there are a few obstacles you’ll need to overcome along the way. This guide will walk you through the four roadblocks between your current sales cycle and a customer-friendly contracting ecosystem – and explain how to overcome them.