A Salesperson's Guide to Beating Growth Goals: Contracts That Close Faster

The longer you spend preparing a contract, the more likely you are to lose it.

Keeping up with constantly accelerating customer demands is a challenge. Now that we have instant access to online channels from virtually anywhere, we’ve come to expect that the products and services we want will be available at the drop of a hat. For sales teams, this creates enormous pressure to continue performing at record-breaking speeds just to meet expectations.

But not every aspect of the sales cycle is within the sales team’s control.

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Contracts are notorious for holding up the process due to systemic inefficiencies and sales representatives often have no option but to watch as prospects lose interest and walk away.

As demands for convenience continue to grow, customers will have a lower tolerance for lengthy sales cycles. You need to adjust the way you approach contracts to meet (and ideally exceed) expectations. With modern contracting technologies, a better solution is within reach, although there are a few obstacles you’ll need to overcome along the way. This guide will walk you through the four roadblocks between your current sales cycle and a customer-friendly contracting ecosystem – and explain how to overcome them.




In this eBook, you will learn:

  • Why traditional signing methods aren’t serving your sales team
  • How much companies are losing on ineffective contracting
  • Why you should distinguish between standardized and personalized contracts
  • Where to incorporate automation into your contract ecosystem